Brand Designer
2022
Our journey with cvitae epitomizes the synergy between functionality and visual identity. Through strategic branding, we've succinctly captured how cvitae's transformative services are visually represented, bridging the gap between what it does and how it's perceived. This case study delves into the art of translating functionality into a compelling visual narrative.
The brand design for cvitae revolves around transforming multiple CVs into unified and customized versions. The logo incorporates a rectangle representing various elements, a "Halo" shape symbolizing the transformation process, and a "Magic hat" illustrating the magical aspect of the services.
The logo is a cohesive blend of an icon and typeface, symbolizing unity and completeness in the services provided.
The chosen colors – sapphire blue, sky blue, and noir – create a clean and professional combination, reflecting the brand's commitment to excellence.
The clean typeface employed underscores the professionalism and precision inherent in cvitae's services.
The cvitae brand design captures a transformative journey, visually represented through carefully chosen elements, colors, and typography, reinforcing the brand's commitment to delivering unified and customized CV solutions.
