Brand Designer
2020
Embark on a visual journey with finway's brand design—a story of creativity, purpose, and innovation. From diverse logo experiments to a vibrant, cohesive identity, the design choices reflect the dynamism and uniqueness of finway's financial offerings.
In the experimental phase, various logos were crafted in the pursuit of finding the perfect one for finway's brand identity.
The three strips in finway's final logo encapsulate the essence of the brand, symbolizing its diverse range of finance services.
The combination of the icon and typeface forms a cohesive logomark, representing the completeness and synergy in finway's brand identity.
Vibrant colors, linked intrinsically to finway, create a dynamic visual identity, complemented by modern typeface for a contemporary touch.
Custom-made scribble-type iconography adds a unique touch to finway's visual language, creating an identifiable and distinctive brand presence.
finway's representation extends seamlessly into merchandise, capturing the brand's essence in tangible and memorable ways.
The design of finway's credit cards reflects excellence, ensuring that the visual identity extends to every touchpoint, emphasizing the brand's commitment to quality and innovation.
