UI/UX Designer
2023
I was entrusted with the task of crafting a seamless and professional UX/UI design for Europatoppen. This platforms provides its users to view and upload match videos. Users can also download and view telestration for these videos, while providing details of each match in the Norwegian league. This case study delves into the strategic design decisions and meticulous planning that went into shaping key components of the platform, including the login and registration process, home page, detailed video view, user management, and invitation functionality.
In refining the styleguide and design system for the football video platform, I prioritized user experience and accessibility. Through vibrant colors, legible typography, and intuitive iconography, the styleguide was crafted to reflect the dynamic nature of football while ensuring inclusivity. By optimizing font sizes, color contrast ratios, and incorporating semantic markup, the design system was refined to accommodate diverse user needs. The result was a visually appealing design language that modernized the brand while remaining accessible to all users.
The home page was envisioned as a dynamic hub for football enthusiasts. A curated list of matches, potentially with thumbnails for visual appeal, greeted users. The search functionality was designed with a two-step approach, providing an autocomplete input for quick category-based searches and a comprehensive, multi-tag selection for more nuanced exploration.
The detail page was meticulously crafted to offer an immersive video viewing experience. A comprehensive list of videos, ranging from full-length matches to clips, was presented alongside tags and descriptions. Each video was clickable for download, accompanied by indicators such as download status, view count, and date tags, enhancing user engagement and interaction.
A pivotal addition to Europatoppen's functionality was the video uploading page. Designed to empower users, this page facilitated the seamless submission of football-related content. The intuitive interface guided users through the process of sharing their passion, ensuring that the platform thrived as a dynamic hub for football enthusiasts.
User-Centric Design
Europatoppen's success lies in prioritizing a user-centric approach, ensuring an accessible and enjoyable experience for football enthusiasts.
Efficient Navigation
A simplified, role-based navigation structure streamlined the user journey, enhancing the platform's overall usability.
Comprehensive Management Tools
Detailed user management tools empowered administrators, contributing to streamlined tasks and organizational efficiency.
As the sole designer of Europatoppen's UX/UI, I've shaped a professional and user-friendly platform tailored for a specific football community. This case study highlights strategic design decisions, emphasizing an intuitive and sophisticated digital space for its users. The journey with Europatoppen is about crafting a tailored, inviting platform so everything related to football analysis is easy to access and use.
